Collar Blouse
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Qinghe County Cashmere Products Market: open up a channel to expand demand
In the world financial crisis, Qinghe County, Hebei Province, mainly on overseas sales of cashmere industry has been seriously challenge: Since the second half, deep-processed products for export orders decreased, the amount of a daily increase in business inventories. Faced with this situation, Qinghe County, the county government a positive response, in September last year launched a firm just completed a project of Qinghe Cashmere Products wholesale market.
The market starts later, the county party secretary Jidong book proposed the "three measures simultaneously," invigorating the market: First, in order to win affordable, both in order to face the wholesale ex-factory price, but also directly to consumers; second is to let the market is well known for , at 500 km radius circle, using newspapers, television and other media to publicize and expand market influence; third is to invigorate tourism and shopping, with the help of monuments and cool river eco-park, and Shandong, Hebei, Henan, more than 10 travel agencies signed a " Cashmere Capital Day Tour, "attracting thousands of visitors and tourists every day shopping. In this way, they have created a run through all directions of the expansion of domestic demand channels, cashmere products market to start operating 8 months ago, has been including wholesalers, including the 10 million visits to come to the wholesale products, or travel shopping, income reached 150 million yuan.
Innovation, marketing Seasons Cashmere Products
Cashmere products market can be run through the channels of P Plus the expansion of domestic demand, the key is Qinghe people through continuous technological innovation, so that cashmere products from the past "season to wear" to "four seasons to enjoy."
Cashmere that has very good "warm" sex, it is also difficult to compare with other fibers absorb moisture and drainage flows performance. As a result, Qinghe directed against the characteristics of cashmere, in allowing people to "enjoy the four seasons," a big fuss. Them through technical innovation, have developed a thin cashmere sweater to wear spring and summer wear short-sleeved T-shirt. People wear, the gradual recognition of the superiority of this cashmere products. Such as fiber or cotton woven with the Spring and Autumn shirt and T-shirts, a long time without washing, it will feel wet, but breakout unpleasant smell of sweat, cashmere woven in using such products, even if wearing a long time to did not this phenomenon.
With the Spring and Autumn Cashmere sweater, T-shirts come out, Qinghe Cashmere who also tried to scientifically blended with other fibers, so that cashmere is not only highlights the characteristics of its comfort and more of the characteristics of cool in the summer.
In a next round of technological innovation, cashmere / milk, silk, cashmere / silk, cashmere / bamboo carbon fiber, cashmere / soybean fiber and other products in the market have appeared, these technology innovations blended cashmere products, attract the majority of closely consumers of the eye, but also refresh the people wearing the traditional concept of cashmere products.
Qinghe East High Group is the first research and development of cashmere blended with soybean fiber business, the company producing the Spring and Autumn Cashmere Baoshan and summer cashmere T-shirt models, not only sold more than 30 domestic provinces, municipalities and autonomous regions, but also are exported to Western Europe and North American market. To conduct scientific and technological innovation of enterprises is not the only one east high group. 3 Lee Group, produced by the Arts Sidi brand, as well as Zhao Jun, Pipi the dog and other brands by adding silk or cashmere and silk milk, so that product has a breathable, cool features. At present, the summer wearing short-sleeved cashmere T-shirts, has become the pursuit of fashion consumers.
At present, the merchants who settled in the market early to 2009 New T-shirts put on the counter. The beautiful colors, style fashion, light texture, cashmere summer, attracting a growing number of tourism and shopping crowd. Shijiazhuang, Hebei, one from the consumer to buy a few pieces of plaid silk system increases the collar blouses. She said that this style is very popular this year in Shijiazhuang, did not expect to see this product in the Qinghe.
Processing, and specialized production Yun-life
Cashmere products market, the product affordable, due to its specialized production. In the past, cashmere processing are "small and complete" mode of production, from weaving, sewing to finishing, testing, equipment readily available. Large capital investment to purchase the necessary equipment, bringing production costs are too high; processing of many links, so that the operators in the management of this part of the busy busy then ring, a result which also controls are not fine ring, ultimately affect the product quality .
Cashmere products markets, after put into operation, in order to improve quality, reduce costs, began to take the path of specialization of production. After great efforts to attract investments into the domestic cashmere giants they - Inner Mongolia King Deer Group, led to the implementation of "the company release a single, industry, households processing, testing and acceptance testing center" mode of production, due to the processing of households dealt with a single link processing, the more to do more sophisticated, not only equipment, less investment, and processing quality also climbed up.
Qinghe specialized production of cashmere products in different areas have small but also large and special. For example, after finishing, it is a high content of a link. Qinghe market, the well-known MC Finishing Company - Zhejiang Que's attracted settled in the market, the enterprise with thousands of million of investment and advanced specialized finishing equipment, not only finishing out of cashmere products in hand, color fastness, etc. has incomparable advantages for SMEs, but also greatly reduces the cost of finishing.
Cashmere products markets, in order to create high-quality, low price products, is currently being implemented for three events. First, the establishment of cashmere products R & D center. Recruitment of senior fashion design center staff on a regular basis to the introduction of independent research and development of new business clothing, so that their production costs further reduced. Second, the use of well-known enterprises bigger and specialized production. They well-known enterprises in China - Jiangsu Heilan cashmere products move into the market. Joined the firm a market, put 1 million cashmere products in production tasks on the Qinghe for specialized production. Third, the formation of deep-processing equipment with high-tech "aircraft carrier." The market in a joint investment fund-raising 20 million yuan, launched 50 computer jacquard machine, for the market to provide timely marketable cashmere products, but also for wholesalers to provide a convenient, as long as two days in advance booking wholesale purchases, to the scheduled time you can withdraw the goods.
Low, sheep wool products by popular
Cashmere products market can be opened up channels of the inner hot, but also because they developed cashmere products has attracted a large crowd of civilian consumption. Tourism and shopping for Qinghe people generally buy 35 sheep wool products, and more to buy more than 10 pieces. When asked why buy so much, they say: "cotton cardigan sweater is also cheaper than the multi-buy some for your family so wear comfortable clothes."
Sheep wool, is found and the development of Qinghe out. Qinghe in the practice of combed cashmere found Yecheng region of Xinjiang and Inner Mongolia ujimqin sheep Fat-tailed sheep, goats, sheep in North China in the vicinity of soil types, gross and fine texture, and similar to cashmere. When people find wool li Qinghe this secret, I started to try wool developed into products. They will sheep wool into yarn, try to weave into a T-shirt, resulting in Qinghe were overjoyed. Sheep wool sweater out of his Sweat-absorbent, Pai Chao, warmth, etc. basically similar in performance and cashmere. Not only that, because of sheep wool fiber length, pull large, not only to weave a T-shirt can not afford to ball, but also durable.
Sheep wool products can be subject to the general consumers, the key lies in its low price. China's wool is rich in resources, annual output of 5 million tons, more than the world's cashmere 4 times total. Sheep wool products and cashmere products compared to the price is only the tenth, much wage level and the vast majority of rural consumers.
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is a Peter-pan collar blouse + pleated jumper + white tights + saddle shoes ,a good look for a 6th grader ??
Probably a little to dressy
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